Big things usually start small.

Like a perfect espresso shot. Or a tiny decision made on a coffee farm thousands of miles away.
Or a barista deciding, “Yeah, I’ll spend the next six months obsessing over extraction curves and existential dread for a 15-minute performance.”

Totally normal.

This year, Conor is brewing for more than a trophy. He’s competing to prove that small, thoughtful choices — by producers, by roasters, by baristas, by people like you — are what change the industry.

And the truth is: it doesn’t happen without YOU. Not without your taste, your questions, your ridiculous love for good coffee, your unreasonable hope that this world can be better — one decision, one cup, one connection at a time.

Be part of the Epoch. Barista 2025.